Some recent issues with a few projects led me to quickly put into motion some of the business ideas I’ve been mulling over lately – more specialization and less generalization – and it’s already beginning to pay off.
I decided to focus more heavily on WordPress, since so many clients are using it or asking for it, and have recently learned how to build custom templates.
My panoramic video client from NYC contacted me today and now wants me to rework some of the ‘website-in-a-box’ offerings he sells to clients to a WordPress platform. This will be ongoing work for me, and a big benefit for him since he’ll no longer have to support and instruct clients on the use of a custom, proprietary and older platform. We’ll create multiple color themes for one new theme to start then add to the selection.