Today is Blog Action Day (October 15, 2008) and I’m going to finally start something I’d been planning to do for awhile. Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day. The goal is to raise awareness and trigger a global discussion and the issue for 2008 is poverty.

Kiva is an organization that arranges for microlenders (like you and me) to provide loans for small business owners throughout the world with the goal of reducing poverty. The payback rate is extremely high, and in the event of a default, which rarely happens, your loan is treated as a donation.

I like Kiva because it’s not like writing a blank check to an enormous charitable organization; I’m directly helping a real person or small group of people take responsibility for improving their own lives and increase their economic independence. I’m banding together with dozens of other like-minded people who also want to help the same individual or small group get ahead. You can choose any from among hundreds of loan opportunities; the number is low right now due to the good influence of Blog Action Day.

Red Kite, my web design and development company, pledges to loan to a Kiva project for each new contract that comes in.

Want to participate directly? Visit Kiva.