Playing nice

You never know when a competitor might become an ally or even a partner – so it’s a good idea not to alienate the like-minded professionals in your own community.

I just read a post in a local web design company’s blog in which they described themselves as ‘the leading web design company in Fort Collins and the Front Range’ and referred to the rest of us as the ‘nearly 100 companies in Northern Colorado claiming to do web development.’

That’s pretty arrogant. Certainly not claims that my own studio would ever feel comfortable making.

There are plenty of professional web designers and developers in our region who do not fall into the ‘kid just out of school’ camp. Many of them do excellent work, and some even go to great lengths to educate their clients on how to make good decisions about their websites.

For the most part, I’ve found my competitors to be excellent colleagues when I’ve had the opportunity to work with them. As design pros in a smaller market, I think banding together can be more important for us – and more beneficial for clients – than standing apart and making claims that are actually pretty hard to substantiate.

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