I love the commercials for Vytorin – you know, the ones that put people that look like food (or is it food that looks like people?) side by side to illustrate the genetic and food components of cholesterol?
I think that’s clever – at least on the surface. I have no idea whether this is a good drug or not or whether the message is effective, I just like the the clever juxtapositions. Some of them are beyond lame, but we just saw a new commercial last night that was great – the woman in the straw hat that resembled a hard shell taco was very nicely done.
At least they’re having fun with it. How many boring drug commercials have you seen?