I spent a few hours this weekend going over my website, Red Kite Creative, making some changes to improve readability and better show what I can do for clients. I haven’t really done this since the ‘new’ site went up about 15 months ago (not to the whole site, anyway)… it’s ironic that it’s hard to keep my own site up to date, as a web designer. Sigh.
So, I made some changes:
- Cut back the text quite a bit on many pages, including the home page. I replaced blocks of text with lists when possible, or put them into blockquotes to set them apart from regular paragraphs. Less wordy, more concise.
- I removed the ugly little email newsletter sign up form from the top section of my site and moved it into the sidebar, above the fold. I redesigned it to be smaller, but with a big obvious ‘Sign Up’ button. Before it wasn’t so obvious, and I haven’t had a lot of registrations for my newsletter in the past.
- I added information specifically about WordPress – WP is really becoming my platform of choice lately and I want to promote my skills. I added a block of content on the home page about it, and a brand new page just for WordPress.
- Created a new services page; the old one was way too long.
- Replaced the old services menu with a new one that always shows subpages.
- Replaced the old ‘website makeovers’ page with a new redesign page – I’m using HighSlide to show before-and-after screenshots of redesigned sites.
- Created a new page for custom portfolio and gallery design. I’m a landscape architect by education, and I work with a number of architects, designers, photographers and artists. I really love building imagery-focused sites and want to make this a more prominent part of my business. I showed a few example screenshots from some of my portfolio projects on this page, too.
I’m happier with the site now – it’s much cleaner-looking and there’s not as much reading required to get the point across. I hope prospective clients agree!