Category: Clients


As a web designer, I’m always looking for ways to help my clients (I know this somewhat contradicts my previous post where I’m trying to remove extraneous services…). About 3 1/2 years ago I started NOCO Hosting and became a reseller for XO, eventually moving all my customer accounts over to HostGator.

For the most part it’s been a profitable and nearly hands-off experience. I’ve been quite happy with HostGator’s tech support and services. My clients like it because they have someone who can talk to them in plain English when there’s a problem, and they don’t have to deal with setting up a hosting account with one of the big-box providers.

I like it because it’s so much easier for me to hop into WHMCS, create a new account, set up the account and upload the site than it is for me to jump through all the hoops required to get access, get FTP info, and deal with weird server configurations at the huge hosting shops, or, even worse, on someone’s basement server.

When something goes wrong, though… then I sometimes just want to run away.

A few months ago I had a rash of phishing hacks run through a few accounts on my server. As it stopped as quickly as it started, I strongly suspect it was a server security issue.  Dealing with that occupied most of my time for a week, and when the rare problem does crop up it tends to be very time-consuming. This happens on average about 1-2 times per year (not phishing necessarily, but some issue or another that has to be resolved right away and affects all or most customers).

So I have a few options.

  1. Keep everything as is. NOCO Hosting runs as a separate website from Red Kite Creative, my web design business site, and anyone can sign up for an account there. This is good monetarily, but I don’t have enough non-client hosting customers to really make it necessary. It’s never taken off the way I hoped it would, even though I’m one of the only green hosting companies in my region; when I started I was sure that it would be very lucrative, but not so much.
  2. Create a new reseller account under Red Kite’s aegis and gradually move my hosting clients over. I’d stop operating as NOCO Hosting and only offer to host Red Kite clients, mostly for convenience sake for me and my design clients. I’d get rid of the NOCO website altogether.
  3. Totally drop hosting services as part of narrowing my overall business focus and charge more for the time it takes to assist clients with other hosts.

Any other web designers that offer reseller hosting services – what do you think? Is it profitable enough for you to stick with it? How often do you have large-scale problems pop up that make you think twice?

As a result of a recent post on Freelance Folder about increasing your income by narrowing your focus, I made some changes to both my website’s front page and my internal policies about the type of projects I’m going to accept.

My favorite jobs include gallery sites (photographers, artists, designers, architects, etc.), WordPress sites where I can do custom theming, and general design or redesign projects. I’m going to start concentrating on those types of clients and moving away from what I don’t enjoy doing – like the large e-commerce sites. I’d be happy if I never touched one of those again.

Not to say that I won’t do any e-commerce but from now on, it’ll be smaller product lines where I can use tools like FoxyCart, or medium-sized product lines where something customizable like E-commerce Templates or OptionCart works nicely.  No more X-Cart or ZenCart; those are some of the most hairy apps I’ve ever seen as a web developer.

I’m using FoxyCart on two client sites right now, and while it did take some back-and-forth on the forums to get it working, I really like it and the clients do too.

One of the things that prompted this was a recent client who wanted a placeholder web page for her new business. She ‘loved’ what I did for her, then three days later had a meltdown about it and redesigned it in Word. She wound up paying me about $500 for a simple one-page placeholder because she didn’t know what she wanted.

I have no desire to do any more work for clients who give me designs to code for them, unless said client is a designer-type themselves. I like working with other web and graphic designers and am happy to code for them, but for general clients, I’ve decided that if you don’t trust me enough to use my design expertise, you shouldn’t be using Red Kite at all. I’m leaning into the design and front-end dev realm and away from so much back-end development work.

Two of my clients were in the Fort Collins Coloradoan today.

Katy Piotrowski of Career Solutions Group was named Outstanding Career Practitioner of the Year by the National Career Development Association. Congrats Katy!

And Marie Hornback of HMS Protocol & Etiquette shared modern manners tips in this article.

This week I launched a new site for a 6-month-old company in Fort Collins – Sign With Prestige. Sign With Prestige sells fine pens, stationery, journals, leather accessories and bags and wedding invitations. The site  showcases each of these content areas by page.

The business owners, Marie and Steve Hornback, are past clients. Marie runs H.M.S. Protocol and Etiquette Training, and does speaking engagements for that business. Steve owns Artech Dental Ceramics in Fort Collins.

I woke up this morning fully intending to get my photographer’s site launched.

It’s 6:40 pm and it’s still not live. So what happened?

Got up late. Had breakfast, discussed some logos I’m working on with my husband (one of my best critics) and turned on the computer. Turned on Tweetdeck, checked the mail. Not a lot of mail (a good thing) and not a lot happening on Twitter.

Looked again at the Twitter background I’d made last night. I didn’t like it anymore. So of course… I started working on a new one.

At 11:30 am I realized I was supposed to be at my client’s at 1:00 for our prelaunch meeting.

Set up the production folder for him – dumped in the contract and web design worksheet, added in some beginning blogging tips, created the access & logins page (I do this for every client) and made a dump of his WordPress database.

Opened up Illustrator and made the prints for my Jewelbox cases. Printed, perfed, one misprint – did that one over.

Burned two CD’s (one for me, one for the client) containing all the production docs and website files. Then I discovered it was set to ISO rather than Joliet and all the files had been capitalized and renamed.

Burned two more CD’s. Filed one, snugged the other with its label into the Jewelbox. Got all my stuff together.

I was late – I warned him I would be, and he was fine with that. Sat there for almost two hours going over the docs and files, WordPress training, and getting some professional and much appreciated waterfowl photography tips (one of the benefits of doing photography websites). Left.

Had a phone call with a colleage that lasted about 25 minutes, discussing a project we are going to be collaborating on.

Went to get lunch – by then it was 3:45. Fish tacos at Rubio’s.

Got home at 4:45. Fed the dogs. Sat down and finished my Twitter background, loaded it up. Sent out two invoices to other clients, answered emails, got my list of stuff to do tomorrow all organized in PlanPlus. Now I’m writing in my blog and it’s 6:50.

My plan tomorrow – first thing I get that photography site up. Really.

I’m really happy with Fog Creek Copilot – it’s one of the many little programs that allow you to take control of a client’s machine remotely, but I like this more than others I’ve used.

You can create an account with a monthly subscription (up to ‘unlimited’) or, if you’re like me and only need to use it occasionally, pay just $5.00 for 24 hours of use.

Once you pay you get a little helper program to install and run on your desktop. Your client gets an email with a link to download that same helper program. They click and install, and boom! you’re connected.

I *have* used it to troubleshoot a client’s email (I hate that. I’m not an IT person) but mostly I’ll use it for training purposes – like today I was on the phone with a client whose site was built in CMS Made Simple. She’s done really well with it, considering that she’s not a computer person, but had some pretty detailed questions that needed answering.

So we got connected and I walked her through the procedures, both on the phone and on-screen. She practiced what I showed her until she got it down.

I have a happy client who now has actually seen the processes in action and understands far better than if I just sent an email or called her. It’s totally win-win at very little cost.

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