Category: Clients


Will You Fix My Car for Free?You buy a shiny new car. You drive a lot. You don’t do scheduled maintenance, like recommended oil changes; you never check the tires. Time goes by and one day something sounds funny – whatever it is, something’s not working right anymore. It won’t crank or the battery’s dead or the clutch is sticking or the window won’t roll down all the way.

You take it to the shop. You explain the symptoms and say “I want you to fix it but I don’t think I should have to pay for it.”

The shop owner smiles at you in a highly amused fashion.

A client emailed me this week to talk about the CMS-based site I built for her in 2008.  Something was wrong with her gallery – one of the images was now showing up on the wrong side. And there was a problem with the login.

This site has only been updated once since launch, when I did an hour of maintenance work and discovered that the CMS and many of the plugins were outdated. That was many months ago.

The client said “I want you to fix it but I don’t think I should have to pay for it.”

I, too, smiled in a highly amused fashion while replying to her email and explaining that I’d be happy to fix it and it would be billed at the normal hourly rate. I haven’t heard back, but that’s fine. I don’t do free maintenance for clients who don’t make any kind of effort to keep their sites up to date (and I do provide documentation on how to do that at the time of launch).

An interesting lesson I’ve lately learned stems from my experience with one particular client.

In the past four+ years since I started my business, almost all clients I’ve worked with have had something in common – too much detail overwhelms them.

It would be similar to a car mechanic telling me in detail about the transmission in my car and asking me if I would prefer he do [insert technique A here] or [insert technique B here]. Most of the time, my answer would be ‘do whatever you think is best.’

That’s how most of my clients are. They hire me to do something they don’t want to do themselves (or in some cases they’d like to do it themselves but don’t have the time/skills). They don’t place as much importance on how it’s done as on how it looks and works and how easy it makes everything for them; they generally leave it up to me to make it look good and work well. And that’s what I do.

Recently I’ve encountered a radically different kind of client. This client has very little knowledge of HTML or CSS, let alone the CMS I’m using for his project, yet only seems to be happy when I overload him with details about every technical thing I’m doing. I don’t understand this, since most of it doesn’t make a lot of sense to him and he admits this, but unless I do this I get emails from him complaining about how I never explain anything to him.

It’s very odd to me and seems like a waste of our time. Mostly it bothers me because it demonstrates a lack of trust, and that’s a strange situation for me to be in. People hire me because of referrals, and they rehire me because they trust me – when I work on any project I look out for both the client and the client’s website visitors.

I’m not one to keep quiet when a client asks for something that goes against the goals of the project or hampers the usability of the website, and most clients value that kind of feedback in our working relationship. We can discuss it like partners and come to an agreement when there’s a conflicting opinion.

…But if providing extra information to this one client helps get his project out the door, so be it. I’ve learned to provide extensive documentation about every new project element I’m working on, and for the most part the conversation has been easier since I’ve started doing that.

I’ll be really glad when this project is over. I’m much happier working with clients who trust my experience and expertise, and don’t question every small technical decision I make during the course of their project. They save the questions for the real issues.

I know some web designers who have rules about work hours carved in stone. Granite, even. No emails and no calls accepted from clients after 5:00 pm or on weekends, period. Emails and calls will be returned after 8:00 am the next morning as long as it’s not a weekend morning.

Usually I stick to a similar set of rules, but they get furry around the edges with email – I may answer a casual email at 6:00, or if it’s a really exceptionally great client with a serious and legitimate question, I might even answer it at midnight.

But for a client that’s, well, not that great? It rarely happens. I’m pretty good about following my own rules then – although there are, very occasionally, some exceptions…

Speaking of which, I’m going to turn off my computer here in a second so I don’t have to be tempted to check email again tonight.

How about you – do you set strict hours for chatting with clients? When do you break your own rules, if ever?

One of my photography clients is taking me up to Rocky Mountain National Park to shoot elk (with a camera, folks) next month. That’ll be so much fun!

I’ve received two contact emails so far this week – one from a local person who didn’t give me any inkling of what he wants except ‘new site,’ and another from an artist in California who manages and edits his own gallery site and wants to add ecommerce.

I immediately replied and send them my quote request form – basically a big intake form that serves two purposes:

  1. Gives me hard information to go on when preparing a quote for a truly interested prospective client, and
  2. Allows me to weed out the tirekickers (they don’t return the form).

Right now the CA artist has all his art pieces hardcoded in his site, and that gets really troublesome to manage when you go beyond 10 items or so. I did a lot of research on galleries that use Paypal’s payment gateway last year for a photography client, and didn’t find very many that did and were also photographer-focused (pardon the pun) in their data display.

But since this isn’t for a photographer, maybe I’ll have more luck this time. I’ll have to do some research before I talk to him at the end of the week.

I don’t want clients that are entirely focused on the lowest price; I’m not the lowest-priced designer in my region and have no desire to be. I don’t cut corners for clients and I don’t want to work with clients who demand that I cut corners for them. That’s why I put a ‘what is your budget?’ question on my intake form, so I can weed out tire-kickers.

Sometimes they’re harder to recognize. These are the ones that want you to take care of the ‘little extras’ for them – all those things that will ‘just take a minute’ – but don’t think they need to pay for your time. I think that some clients are under the impression that a web designer simply snaps his or her fingers and all manner of problems are magically fixed. Voila!

If I turned the tables , maybe it would make more sense to them. If I’m working with a roofer, for example, I highly doubt that he would agree were I to ask him to go up and fix some shingles on my roof for free.

Perhaps it’s the economy, as my husband just pointed out as he’s reading over my shoulder. It certainly is happening more frequently recently.

I’m not sure what I can do to more carefully target clients who are focused on the value of what I provide and not on saving the most money, but I’m going to give it some careful thought in the next few weeks.

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