Archive for December, 2008


I think this has actually been three weeks squeezed into one.

Yesterday was the worst – I planned to go to the gym for the first time in three weeks (three real weeks), but wound up at 10:42 still here and having to be downtown for a lunch meeting with my SEO partner and our photographer client at 11:30. The client bought lunch, so that was okay…

Dentist at 1:30. The hour-long scrape was actually quite relaxing.

Then, a conference call at 3:00 with a team from a Minnesota non-profit membership group about a redesign. It seems there are three studios on the shortlist, and I think my interview went very well. Now I need to get them a final estimate in the next day or two.

And then – one of my clients (who’s also one of my most vocal advocates in the local area) had an urgent set of site updates to advertise/support a new ebook. I started on those around 4:00. ‘

5:45 rolled around and I discovered I wasn’t going to make it to our Fort Collins Internet Pros meeting last night – what a pain; we only meet once per month and the discussion was on Drupal.

But one of the other organizers sent me a tweet and I got to listen/watch a broadcast of the meeting live while I worked on this emergency – and simultaneously worked on finishing up some final IE issues in a site that was scheduled to launch this morning.

I wound up not finishing those two things until 10:00 last night.

This morning I had a 7:00 networking group breakfast. Then I came home, got the production CD together for my launchee, and went to a meeting with her at 10:30. (That was actually the first time I’ve met the client; we’d been working through her marketing person. The client was extremely happy). There until 11:15, then off to the gym finally.

Nice 45-minute-cardio session, but while I was stretching something must have come through the A/C because I suddenly had a massive allergy problem. It still hasn’t gone away even with Benadryl – I’ll bet I’ve sneezed 100 times today.

Conference call with two web colleagues about a project we’re teaming on at 3:00 (me laying on the floor so my nose would stop running) and then I started on the last IE fixes for the client I met this morning. Another guy from FCIP helped me out a lot.

So… I just launched that site and it’s time for dinner. I’m very glad tomorrow’s Saturday and most clients are now heading out of town.

I discovered this WWII-era poster via a blog post a few months ago and have since bought one for myself and one for my SEO partner. Here’s the story behind these posters. You can buy them in many places online now, in poster, card, t-shirt or other formats.

Wow, it’s Saturday already. What did I accomplish this week?

  1. Got a contract for a big new job over the next year.
  2. Got a contract for at least 10 hours of site updating each month – that’s good ongoing income!
  3. Got included on a team to redesign a prominent local business’ website.
  4. Got a bunch of new database work on a site I built in 2007.
  5. Finished my homework for the database class I’m taking.
  6. Found a bunch of resources to share on Twitter when I talk about it to my business leads group in January.
  7. Got another quote to write.
  8. Was shortlisted on a large site in Minnesota.
  9. Integrated WordPress into one site, two more to go.
  10. Had lunch with my SEO partner.
  11. Arranged breakfast next week with a networking colleague I don’t know very well, but want to.
  12. Fixed a major CSS issue on the interior designer’s site I’ve almost completed.
  13. Finished the last set of revisions on the wood flooring site.
  14. Working on a test mailing on Campaign Monitor, with the hope of adding newsletter design and campaign tools to my web design services.
  15. Added all the new green hosting info to my two main websites.
  16. Sent in an announcement about green hosting to the Northern Colorado Business Report.
  17. Mailed my holiday cards to clients.
  18. Hired a subcontractor to do some little things that take more time than I have available (she’s working this weekend, and I’m not!).
  19. Finished all three Simpleviewer slideshows on my interior designer’s site.

I felt like I didn’t get much done, but I suppose that’s rather a lot.

Wow.

I’m sending out Christmas cards to clients and others. I had to go check for a mailing address for someone, and their website is truly atrocious.

If I were a potential customer, I would think: wow. They sure don’t spend any time/money/effort on their site – it says 2004 at the bottom! I wonder if that carries through to other aspects of their business?

I know that not everyone thinks like that, but if it were me, I would look for someone else. Especially if it’s the kind of business service that requires significant trust on my part towards them. Even if I’ve had someone recommend them to me, I’m still extremely likely to judge a business on the quality/care that they’ve put into their website.

I don’t need to be amazed by the latest web flash – I just need to feel that they are a solid business entity. Maybe having a very old, very bad website indicates that they can’t afford to keep it up? Not very likely. It’s just not that expensive to do – it’s more likely that it speaks to a lack of care, or a lack of understanding as to how business is really being done today. Not Yellow Pages but web pages.

Woot!

Recent article on WotLK from the NY Times.

I think these are really important for creating top-of-mind awareness for your business; I usually get like a 35% open rate, which apparently is really good, and often get a few calls or emails from clients about new work each time one goes out.

This morning I’m up early so I’m working on the December issue of Fresh Web Ideas, my monthly email newsletter. Here’s the last issue.

I’m going to be moving from PHPList because it’s such a pain; trying out the new Campaign Monitor this time and if it works nicely I’ll be offering the email service to my clients.

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