I send out a small monthly email- and web-based newsletter containing tips for clients (and prospective clients). I sent out the June issue this morning and here’s what a non-client sent me back:

I just wanted you to know you are one of the few people who has her own folder in my Outlook because I so enjoy your newsletters and find them so useful. I know one day I’ll even put some of these ideas to work!

This is pretty cool, I’ve worked hard to make sure I keep up with doing this on a monthly basis and it does pay off. Here’s my current newsletter.