I found this fun post about what not to do with a website on one of my mailing lists this week. Josiah hits many nails right on their respective heads here…
Here’s my favorite:
6. This one is going to get me in trouble. If you are a print designer, and â€œdo websites on the sideâ€, STOP DOING websites and providing â€œadviceâ€ to your print clients about web design. Print design to web design is like designing an ad for a race car, and actually building and racing that race car. Donâ€™t get me wrong, print is great and all, you make pretty pictures and wonderful messages crafted with great copy, but when it comes down to it, itâ€™s still just a picture. People cannot buy the product with a print ad (yet), they canâ€™t communicate with your business through a print ad. I can already here the grumbling coming from the print world, and look, itâ€™s not that I donâ€™t see a purpose for print advertising, just stick to print and donâ€™t nose youâ€™re way into a medium which you do not know and wouldnâ€™t understand (same goes for general â€œgeeksâ€ who do websites â€˜on the sideâ€™).
I couldn’t agree more. Earlier this week I got a call from a potential client – we were supposed to meet to discuss a site for her employer, who’s building a very large and very upscale business park.
She apologized but said that her employer had decided to ‘get a personal friend’ to build their site instead.
I wrote her back, thanking her for letting me know, and suggesting she contact me in six months if they need SEO help for their new site. I can just imagine what it’s going to look like – this is a huge mistake, IMO, that’s going to cost them down the road.
Just because you have Dreamweaver, that doesn’t make you a professional web designer, any more than having QuickBooks makes you an accountant. Sorry, but it’s too true!