My client wants to be an authority!

This is really great.

One of my clients, a consultant for whom I did a site that launched about 18 months ago, read a story about SEO in the Wall Street Journal and it lit a fire under him. Today we met and he told me about his plans to expand the value of his already informative web site.
This client is an internationally-known expert in his industry. He already has a nice resource section with a good representative sample of his extensive book collection on his web site – now he wants to expand that resource area to include the links he gathers, articles (his own and other useful writings he comes across), industry news, and a bookstore (I’ll be using an Amazon aStore to capture his library).

All these things, coupled with some SEO work, are great ideas. They’ll contribute to his credibility, will likely be useful to industry colleagues and his own clients, and will hopefully increase traffic to his site.

I’m so happy I have some clients like this that see the huge potential of their web sites and aren’t interested in stopping at a glorified brochure. My client is constantly involved in reshaping the boundaries of his own knowledge about his work, and now he will bring his own clients and colleagues into the loop, so to speak. It’ll be interesting work.

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