Focus

This is the blog for my web design, development and marketing company, Red Kite Creative. Mostly what I'll be writing about is work-related but anything is fair game. Read more about me here...


What I'm Reading



View my bookstore













Avoiding bad clients (and finding great ones)

October 30th, 2007 by debbie campbell

I read a good post this morning in Robert Middleton’s More Clients blog about avoiding bad clients and the huge amounts of time and energy they consume as you try to pursue their business. This has become more of an issue lately - after I relaunched my website, I see I’m getting more quote requests and consultation requests but most of those people turn out to be tirekickers.

How am I dealing with them? For one thing, I’m not doing any more placeholder pages. I did this for a few people and none of them have ever expressed anything but disappointment in their ‘websites’ and don’t understand why they’re not showing up on the first page of the search engine results. This has been a waste of time and money for me, so no more of those.

My minimum project is now a solid, basic 6-page site. That’s enough to get a small business started at least, and most prospective clients feel pretty comfortable with being challenged to produce that small amount of content in the beginning.

I’ve also made a change to my quote form. Under ‘Budget’ I had a ‘less than $500′ category but that’s now gone. The minimum amount is now $750, and hopefully this will dissuade the tirekickers who are looking for a $200 website.

This blog post ends on a positive note with which I agree - my favorite kinds of clients are ones mentioned, the troubled ones who are looking for reasonable alternatives and a company that can help them solve a problem, people that have been frustrated with their experiences with other web professionals, and my favorite of all, the strongly growth-focused client who has an eye on the future and will wield their website for all its marketing value. They’re willing to look at the big picture and tend to make good, long-term decisions. These are long-term clients and that’s the best kind of client to have.

AddThis Social Bookmark Button

Posted in Clients | No Comments »


Here we go again

October 23rd, 2007 by debbie campbell

I’ve been sitting here since before 12:00 trying to get into the Rockies’ ticketing site on two machines (a few others are trying too at different locations). Here’s what we see:

rockies ticket site
rockies ticket site

The countdown lasts 120 seconds then starts over. I’ve actually gotten to 1 second a few times since noon (it’s now 12:51) but when that happens, it eventually just goes to a ’server connection was reset’ screen.

So… I’ve found few reports of someone actually getting in to the ticket purchase area then being booted back to this countdown screen before he/she could pay. It’s hard to know what might be going on in real time, but it sounds like there’s not a lot of success so far.

And one of the Denver news stations has just started reporting that team spokesmen say that tickets are selling, just very very slowly, and they expect to have them all sold ‘by the end of the day.’

I think this is a process that would have taken a half hour or so, maybe, on Ticketmaster? I really don’t like Ticketmaster’s fees, but I would have been happy to pay a surcharge for a less frustrating experience. And I would have felt like I had a fighting chance at something with Ticketmaster, rather than having to wait in the dark not knowing if I’m really in a ‘queue’ of some sort or just being repeatedly delayed for one reason or another.

AddThis Social Bookmark Button

Posted in Botheration, Uncategorized | No Comments »


How to lose fans: The Rockies’ website’s role in today’s ticketing debacle

October 22nd, 2007 by debbie campbell

I mentioned in an earlier post that the Rockies organization mentioned nothing on their website about any of the problems going on this morning during the ticket fiasco. It took them until 4:36 pm, over four hours after the press conference (which was on TV at 12:20ish), to finally post a short statement on their site.

In my opinion as a web developer and marketing person, this is ridiculous. This is what a website is for - communicating with your audience.

A five-minute effort on someone’s part this morning could have spared a lot of frustration for the hundreds of thousands of people (literally) that were sitting in front of their machines this morning wondering why they couldn’t get in and if the tickets were already sold out.

Why have a website if you don’t use it? This is a fantastic example I’ll be able to point out to my small business clients in the future of how to disrespect your audience and customers.

AddThis Social Bookmark Button

Posted in Botheration, Web Design | 2 Comments »


Rockies ticket saga continues

October 22nd, 2007 by debbie campbell

The Rockies organization was set to have a press conference at 4:00 today to discuss what happened this morning and when fans could expect the ticketing website to be back online and ready for sales. That time was pushed back to 5:00, then 6:00, and it just happened.

Basically, the Rockies spokesman apologized for the problem, stating that their system was overwhelmed this morning, and they hope to have more information before the 10:00 news broadcast.

There were a number of irate people in the audience and one got rowdy, asking why this wasn’t anticipated, as I agree it should have been; no more explanations were offered by the spokesman who apologized again and left. Perhaps we’ll know more later tonight, but I can’t see how tickets would be sold before tomorrow morning at the earliest at this hour.

AddThis Social Bookmark Button

Posted in Botheration, Uncategorized | No Comments »


No joy for Rockies fans

October 22nd, 2007 by debbie campbell

So this morning I got ready to try my luck at getting tickets for the World Series. The Rockies have finally made it, and they’re playing in Denver on Saturday, Sunday and maybe Monday. The Rockies decided a few days ago to ditch box office sales and go entirely to online ticketing, which has turned out to be a minor disaster.

I and my husband and a few friends tried for more than two hours to get anything for any day, and never once got into the ticket sales site. While sitting here waiting around, I found the posts of many, many angry and disappointed fans in the same boat - plenty of tickets out there, if you’re willing to pay $650 and up. But not if you’re a person who doesn’t have a spare $1300 to burn.

There were literally 25 or so posts going up on Craig’s List every few minutes from people wanting to buy tickets at something approaching a reasonable price.

One of the local news stations reported at around 11:40 that no one had reported actually being able to buy a ticket online yet and another said that of 300 or so emails it had received, only three people had gotten through.

At around 12:20 a spokesman for the Rockies gave a short question-and-answer session outside Coors Field in Denver (with a backdrop of a hundred or so frustrated, booing fans). He reported that the server had been overwhelmed by over 8,000,000 hits in the first hour (and what did they think was going to happen?) and that it was now down. He asked fans to stop trying to get in, and said that the Rockies would ‘let people know’ when the site was back up again. How will they do that? Do we have to sit in front of the TV or computer all day and keep checking in?

He also said that virtually all of the 60,000 tickets were still available.

As of right now, 12:52 pm, the Rockies website (www.coloradorockies.com) STILL has no information about what’s happening with ticketing. According to their site, you can ‘buy tickets now!’

I’ll let you know if I happen to get a pair, but right now they can’t even guesstimate when the server will be back online. Today, tomorrow… all up in the air…

AddThis Social Bookmark Button

Posted in Botheration, Uncategorized | 1 Comment »


Clever 404 error page

October 18th, 2007 by debbie campbell

I was directed to this nice 404 Not Found error page this morning. Now I’m inspired to think of something equally clever for my own site…

AddThis Social Bookmark Button

Posted in Web Design | No Comments »


Creativity and web development

October 15th, 2007 by debbie campbell

About six weeks ago, at the time my new website launched (with its new name), I presented business cards to a group of colleagues - they wanted to see the new identity. It was an unveiling of the next step in my business development process, and the changes really have moved things to the next level. It’s quite different now than it was in August and I think part of it has to do with a stronger identity.

One of the persons who saw the card (just prior to the relaunch of the website) made a comment about my business name - “I don’t understand the use of the word ‘creative’ for a web developer.”

That really surprised me, so much that I couldn’t formulate a reply as this person left the meeting immediately. But I thought about it on the way home and posted this incident to the Women Designer’s Group’s mailing list - this is a great organization of professional female web designers and developers. I wanted to see what they thought about it.

There were, as you might imagine, a large number of responses. Some said that maybe this person hadn’t meant it in the way I took it. Maybe so - but the fact that the speaker is a graphic designer and the owner of a graphic design business struck me as quite important.

My strong opinion is that web design is an exceptionally creative field. Web design, by its nature, is so closely tied to graphic design that it cannot be separated. Web design, done well, is graphic design + marketing knowledge + usability expertise + psychology plus a number of other disciplines all rolled into one. It’s creativity backed up with technology and more.

As I said I got many responses from others on the mailing list. Some were outright outraged - withholding their response in the interest of maintaining good relations with the list manager.

Many others felt the same way I do - creativity can be found just about anywhere and a person can approach many things in creative ways, but to do web design well requires a skillset that overlaps almost entirely with that of a good graphic designer. The comment was evidence of some narrow thinking and ignorance about what exactly web designers do (and how they do it).

My card says ‘developer’ but I’m a designer/developer, I’m better on the design side but really do both quite well. I think development can be as creative as design, just without the pretty pictures.

Others pointed out that it could have been an industry issue - ‘creatives’ being designers, copywriters, corporate marketing types but not coders or programmers. Print design is creative, coding is not.

I’m interested in what my fellow designers and developers think… What do you think? If you’re a web designer, or even a developer who works on the backend, do you style yourself a ‘creative’ or not?

AddThis Social Bookmark Button

Posted in Web Design | 18 Comments »


Choosing a web designer - what to ask

October 15th, 2007 by debbie campbell

There’s an article in the Northern Colorado Business Report’s Edge section today about choosing a good web designer. I was interviewed as part of this story and have a few quotes in it along with a number of other local designers and developers.

Oddly enough, yesterday I posted a new article on my site based on this very topic - “Important Questions to Ask a Prospective Web Designer.” Mine is a bit more ‘top-ten’ list, though, but still I think it would be a good thing to have in hand when trying to determine who’s the best person (or company) to handle your business website.

AddThis Social Bookmark Button

Posted in Business Stuff, Web Design | No Comments »


« Previous Entries